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The Cult of Done Manifesto

TL;DR The Cult of Done Manifesto is a set of principles aimed at promoting action and completion over perfectionism. It was created by Bre Pettis and Kio Stark i

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The Cult of Done Manifesto is a set of principles aimed at promoting action and completion over perfectionism. It was created by Bre Pettis and Kio Stark in 2009. Here's an overview:

Key points:

  1. Emphasizes finishing projects rather than endlessly refining them
  2. Encourages rapid iteration and learning from mistakes
  3. Promotes a mindset of continuous action and improvement

The 13 points of the manifesto:

  1. There are three states of being. Not knowing, action and completion.
  2. Accept that everything is a draft. It helps to get it done.
  3. There is no editing stage.
  4. Pretending you know what you're doing is almost the same as knowing what you are doing, so just accept that you know what you're doing even if you don't and do it.
  5. Banish procrastination. If you wait more than a week to get an idea done, abandon it.
  6. The point of being done is not to finish but to get other things done.
  7. Once you're done you can throw it away.
  8. Laugh at perfection. It's boring and keeps you from being done.
  9. People without dirty hands are wrong. Doing something makes you right.
  10. Failure counts as done. So do mistakes.
  11. Destruction is a variant of done.
  12. If you have an idea and publish it on the internet, that counts as a ghost of done.
  13. Done is the engine of more.

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ManifestoCrowdsourcingConsocialityCross-functional teamBreak-even analysisBrand managementZMOTAmenities

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Amit Jain — 25+ years across brand strategy, global marketing, AI & education. Individual, corporate & custom programmes, certificate on completion.